July 16, 2016

GW New Zealand 40k latest pricing ripoff

GW have put out some really good deals over the last 12 months or so the Betrayal at Calth box set and the new Start Collecting sets in particular.  But the latest releases really take the cake.  They're the long anticipated individual kit versions of the models/units found in the Betrayal at Calth box set. Individual box sets seem like a great idea until that is you look at the prices being charged for them to New Zealand customers.

First a quick recap of what you get in Betrayal at Calth:
  • SM Hero in Power Armour with Force Weapon & Plasma Pistol
  • SM Hero in Terminator Armour with Combi-Melta & Chainfist
  • 30 x Tactical SM with options for 5+ with Heavy Weapons
  • 5 x Cataphractii Terminators
  • 1 x Contemptor Dreadnought
Now for the standard retail price of NZ $315 thats an incredible bargain, I got mine for $200 through a friends contact in the UK but event at $315 you are saving big bucks.  As individual kits though this is what GW is charging for the same models here in New Zealand.
  • 2 x SM Heroes from BoC - NZ $100
  • Terminator Squad 5 x Cataphractii - NZ $135
  • Tactical Squad 10 x MkIV SM - NZ $100
  • Contemptor Dreadnought - NZ $115
Added up to buy as individual kits the same models you get in BoC for NZ $315 you are going to have to spend NZ $650 or more than double the price for the same models.  You really have to wonder what GW were thinking when they came up with these prices.  $100 for 2 Heroes would be mildly acceptable if they were the standard highly customisable GW kits but these aren't.  Both models come as is with one pose and one weapon load out that cannot be changed without extensive modification and use of your Bitz Box.  The MkIV Space Marines also come in at NZ $10 a model which while in line with their other pricing is just ridiculous.  

The price comparison is even worse when you look at them in British Pounds vs. the current exchange rate:

  • 2 x SM Heroes from BoC - GBP30 or NZ$57
  • Terminator Squad 5 x Cataphractii - GBP40 or NZ $76
  • Tactical Squad 10 x MkIV SM - GBP30 or NZ $57
  • Contemptor Dreadnought - GBP35 or NZ$66.50
Here prices in NZ are double what they are in the Northern Hemisphere.  And they wonder why local gaming stores aren't viable or competitive anymore.  This isn't a new complaint we've been moaning about prices down under and in the Southern Hemisphere for years now but really?

1 comment:

Philfy said...

No no no John.. you forgot to take into account the HUGE expense of shipping them all in bulk to the Australian warehouse and then outsourcing them from there...

And then they wonder why re-casters are becoming so prevalent...